In order to allow young people to develop their career as an influential KOL and master the knowledge of being a KOL, the Foundation organised On Air KOL programme with media group HK01 as the co-organiser. The programme integrates training and competition, provides opportunities for the youth to develop their interests into a career and to realise their dreams. The final contest for the top 10 participants was held on February 7, 2021.  They showcased their talents through videos and other live performances such as drama, dance, rap etc. Besides, they also interacted with the judges on stage.