Young people are full of creativity, social media is a tool for them to showcase their talents and grab the chance to become influential KOLs. In order to allow young people to develop their career in this field and master the knowledge of being a KOL, the Foundation organised On Air KOL programme with media group HK01 as the co-organiser. The programme integrates training and competition that reinforces our mission “For Our Youth, For Our Future”, provides opportunities for the youth to develop their interests into a career and to realise their dreams.

The final contest for the top 10 participants was held on February 7.  They showcased their talents through videos and other live performances such as drama, dance, rap etc. Besides, they also interacted with the judges on stage. The judging panel included Executive Vice Chairman of the Foundation - Mr. Kenneth Fok, emcee of TV channel - Mr Bob Lam, former TV anchor - Mr. Ng Ka Him, model - Ms. Eunis Chan and movie director – Mr. Wong Wai Yin.  Among the awards for the “Most Popular KOL 2021”, 30% of the scones are based on judges ‘results and 70% are by public voting. Winners received cash rewards and performance contracts with HK01. The initiative offered the platform for local youth to become a new generation of key opinion leaders (KOL).