In its second year, the "HK2A ESG Planning and Promotion Awards 2024," sponsored by the Foundation and organised by the Hong Kong Advertising Association, continues to captivate the young generation's interest in the marketing sector. This initiative is designed to engage youths aged 16 to 30, offering categories for both students and the general public, whether participating individually or in teams. 

The programme encourages participants to develop creative marketing proposals focused on ESG (Environmental, Social, and Governance) themes. These proposals could be based on original concepts or enhance the marketing strategies of existing products and services. Aside from competition, the programme also features enriching masterclasses led by industry leaders. These sessions provide valuable insights into effective ESG promotion strategies. 

Moreover, the participants could join local guided tours that demonstrated how companies in Hong Kong are implementing ESG practices. Additionally, on October 12, 2024, the Foundation sponsored a day trip to Shenzhen for the participants. This excursion allowed them to observe green architecture and eco-friendly practices within the Greater Bay Area, offering them a firsthand look at how local businesses are championing sustainability.